There is no such thing in anyone’s life as an unimportant day.

Alexander Woollcott

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CASE STUDY - Television Academy

60 Years
of Television History. Over
18,000
Award Records.
The Largest GLOBAL Event
in the Television Industry. and a
Webby Honoree

Overview:

In May 2013, dsire started a complete structural and visual redesign of emmys.com. Dsire took 64 years of Emmys content, video and images and created a site to display The Academy at its best. The new site is enjoyable for online users and uncomplicated for onsite staff.

Challenge:

In only three months, completely redesign and rebuild, test and launch emmys.com. Create a new architecture, structure and upgraded system platform. The live broadcast of the Primetime Emmys was the deadline, so of course non-negotiable. At times it got a bit crazy and there were a few loose ends to polish up after the show but we did it.

Objectives:

The client’s goals included merging the content and functionality of emmys.com and emmys.tv. Modernizing the website, while maintaining the historical features and reputation of The Academy. Among other details they required social media integration. And of course the ability to create content in advance and publish on a schedule.

Project Timeline:

Three months from contract finalization to launch (if you’ve ever built a project of this size, you know that’s really tight!).

Outcome:

Fans of the Primetime Emmy Awards Show were be able to experience the show like never before. Viewing real-time, backstage video, and interacting through the website’s social media channels. Dsire successfully designed a website that honors the history of television’s most celebrated awards. Created a user-friendly backend system that makes it easy for Emmy’s staff to quickly and easily update content as the Primetime show progresses.

On a Sunday in September the Primetime Emmy Awards was broadcast live to 17.6 Million viewers. During the live broadcast, emmys.com received over 3.5 Million page views. This was a 32% increase over the previous year.

Every year dsire’s team attends the Primetime Emmys show(s) in the media tent to track and support the event. We’re also in town for nominations announcements earlier in the summer. These are important moments for the Television Academy so we want to be on hand to make sure everything runs smoothly.
Ongoing we support emmys.com from a technical and creative perspective. Currently we’re rebuilding the Emmy Awards Submission platform to make that process more efficient and consistent, for both submitters and the Television Academy Awards team.