There is no such thing in anyone’s life as an unimportant day.

Alexander Woollcott

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CASE STUDY - STX ENTERTAINMENT

A Global Media Company

STX Entertainment is a company designed from inception to unlock value from the 21st century’s changed media landscape. STX specializes in the development, production, marketing and distribution of talent-driven films, television, and digital media content, with a unique ability to maximize the impact of content across worldwide, multi-platform distribution channels, including unparalleled global capabilities and direct passage into the China market.

We created a fully integrated custom Content Management System for the STX movie catalog.

This system stays with a film’s marketing life from announcement, theatrical release and into home entertainment. By combining all movie marketing elements into one system we’ve greatly increased the efficiency of the digital marketing department in comparison to the traditional studio model.

STX Entertainment is doing great things in a new way and we built them a marketing platform to make that process easier and more efficient.