There is no such thing in anyone’s life as an unimportant day.

Alexander Woollcott

LOADING

Menu
CASE STUDY - OPI

OPI’s Digital IQ

Jumps 54%

After engaging with dsire in 2014, The Digital IQ Index, which ranks major brands on their digital strategy and presence, crowned OPI as the most-improved among all fashion and beauty brands. Their categorization went from “Feeble” and “Challenged” to “Gifted”, improving their market their rank by 54%.

PICKING UP THE PIECES

When OPI came to us, they had a problem. A site that had been in design and development for over a year with an elusive launch date.

As their partner, we pieced together the work that had been underway, analyzed their needs and goals, and figured out a way forward. Within 40 days we had the site back on track and launched live.


But this was just the beginning.

AND NOW FOR SOMETHING COMPLETELY DIFFERENT

Within a few months OPI tasked us coming up with a completely new site structure and design–which we launched to much fanfare from customers and the broader design and cosmetic communities.

For this project, we built a fully-customized Drupal deployment as well as multiple custom-built front end applications like the Try It On lab, which lets customers test different colors and shades.

DIFFERENT SHADES OF THE SAME COLOR

OPI.com now serves the needs of both individual consumers as well as trained and upcoming professionals.

Brand consistency is of huge importance to OPI as they need to maintain consistent standards on OPI.com and all marketing partnerships and touch points for consumers.

In our partnership with OPI, we continue to help shepherd their brand to these varied audiences.

DIFFERENT SHADES OF THE SAME COLOR

Our work for OPI hasn’t just been about making things look pretty (although we have turned a lot of heads). We’ve helped them improve the experience on their website and the engagement of the visitors.

607,446 MORE PAGEVIEWS PER MONTH*

*Over the same 30 day period one year later

OPI lovers and nail professionals are spending 30% more time on the new website, meaning they’re using the new site to inform their buying decisions and support their salon businesses.